Depeche Mode has been around for almost four decades. And in that time, they’ve built one of the most passionate fan bases in music. So when they were ready to launch their new Spirit album and Global Tour, the band decided to hand over their Facebook page to the fans. Allowing a different fan to run the show every day for an entire year, with the band’s over 7 million followers listening.
The fans became part of the band’s success, blurring the line between Depeche Mode and their fans.